ProductHow to Wholesale: A Step-by-Step Guide for the Creative Entrepreneur

Do you want to earn more income by selling your handmade work?

Learn how to wholesale and take your products to a whole new market!

Are you burned out from retail shows and fairs? Running an online store without much luck? Need an ongoing stream of regular income?

How to Wholesale: A Step-by-Step Guide for the Creative Entrepreneur


The Arts Business Institute has been teaching wholesaling as a business model since 2002. Our new Wholesale Academy series benefits creative entrepreneurs looking for a proven model to grow their small businesses.

This comprehensive e-course includes:

Unit One: Getting Started

  • Wholesale Basics
  • Is Wholesaling Right for You?
  • How Wholesaling will Change Your Small Business

Unit Two: Moving from Consignment to Wholesale

  • Consigning vs. Wholesaling
  • Making the Transition
  • Consignment can still be Useful – Here’s Why
  • Negotiating Wholesale/Consignment with Store Buyers

Unit Three: The Wholesale Marketplace

  • Wholesale Trade Shows
  • Making Online Sales
  • Hire Sales Representatives
  • Call on Stores in Your Local Area

Unit Four: Your Business Structure and Systems

  • Business Essentials
  • Production Setup
  • Your Production Calendar
  • Plan Your Marketing
  • Sales Tools

Unit Five: Pricing and Profitability

  • The Basic Pricing Formula
  • What are Materials Costs?
  • What is Labor Cost?
  • What is Overhead?
  • What is Cost of Sale?
  • What is Profit? Why Does it Matter?
  • Retail Markup

Unit Six: Getting Paid

  • Terms of Payment
  • Extending Credit
  • When It’s Time to Collect

Unit Seven: Growing Your Wholesale Business

  • What do Retailers Want?
  • How to be a Good Partner to Your Retailers
  • Outstanding Customer Service

The course also includes:

  • Instructional Videos in each Unit
  • Artist Stories
  • Self-Evaluations
  • Checklists and Templates
  • Hot Tips



After completing the shopping cart transaction, you will receive an email with login information to begin the course.

This course is self-paced. You will receive access to the entire course upon purchase, and may study any unit at any time, in order or as needed. Your course access never expires. Use it as long as you like!


How to Wholesale: A Step-by-Step Guide for the Creative Entrepreneur